Our Strategy

Competitive Position

In view of the breadth and depth of our product and service range, we do not see any direct competitors on the market at the present time. Competitors can only be identified in specific individual divisions/product groups. However, in comparison with these rivals we consider our competitive position to be very favourable. We focus clearly on the dynamic industrial active matrix TFT market. Due to our own know-how and our close business relations to the biggest display manufacturers in the world, we supply a technologically leading and very broad product portfolio.

Lean organisation and rapid decision making enable us to react quickly and flexibly to our customers' needs. Our experienced management and our participation in a large number of major European projects are an impressive track record that backs our claim to be a competent partner for our customers.

Growth Prospects

Estimates made by experts confirm that the general conditions for further growth of our market are very favourable. In addition to the technical advantages over passive LC displays, decreasing sales prices will also be stimulating sales of active matrix displays to a larger extent in future. The increasing number of new application areas - e.g. because of the new UMTS standard - and the replacement of conventional tube monitors encouraged by legal regulations are further positive developments. The need for more detailed advice and more frequent outsourcing are further factors that will be driving business growth of system suppliers.

Expansion Strategy

Top goal of our future strategy is the consistent expansion on the fast growing future-market for TFT-display solutions and simultaneously the continuous upgrading of our product development and technical competence.

In addition to this geographical expansion we will also enlarge our product range by innovative elements. Furthermore we will open up new application areas for our system solutions and inhouse developments. To round off our product range, we will be applying to complementary technologies. In order to achieve this goal, we have gained two well known partners; ATI and OPLUS.

Essential to our successful expansion strategy however is the further development of the existing products as well as the employment of latest technology while generating the system solutions. For this reason our R&D department - as the heart of our successful concept - will be equipped accordingly, in order to fulfill the high requirements.